Stream service fans will soon be able to binge on merch, live experiences, and themed food based on their favorite properties in addition to binge-watching Netflix at home. The streaming service plans to open Netflix House retail stores in which fans can experience the worlds of Stranger Things, Squid Game, Bridgerton, and more.
In the last few years, Netflix has experimented with pop-up shops, which led to the launch of its retail venture. Netflix House will allow fans to shop for clothing, eat food themed around the company’s entertainment franchises, and participate in live experiences, such as an obstacle course straight out of Squid Game, according to Josh Simon, Netflix’s vice president of consumer products.
“Our fans love immersing themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we can take that to the next level,” Simon told Bloomberg.
After opening the first two Netflix Houses in the US in 2025, Netflix will expand the stores internationally. There will be rotating installations in each store, as well as ticketed shows, restaurants with fast casual and high-end food, desserts, and spirits inspired by popular series and unscripted shows.
As an example of the fan experiences Netflix House will offer, the company hosted The Queen’s Ball: A Bridgerton Experience in 10 cities across North America, from New York to Los Angeles to Montreal, where fans lived out their Bridgerton dreams as they danced and drank to classical renditions of their favorite pop songs.
Eat, drink, shop, and live out your favorite shows and movies at the Netflix House.
There was also a pop-up restaurant called Netflix Bites where fans were treated to food and drinks created by chefs on the platform’s cooking shows and ice cream branded with Stranger Things.
Netflix House and the locations of the stores will be announced later.
